go! Airlines offers free flights, will mow your lawn

Low fare airline go! pushed the envelope of one-upmanship Wednesday with the announcement of its latest promotion.

Passengers who book through the airline’s Web site and travel before the end of the year won’t pay a penny for their flight and will get their lawn mowed by a go! employee.

The stunt is the latest move in the ongoing “fare wars” that began when go!, operated my Mesa Airlines, entered the market in 2006.

“This offer caters to a niche group in Hawaii," said Jonathan Steinbach, director of finance for Mesa Air Group. “Not everyone has the time to travel and cut the grass. We hope those individuals will fly with us before our competitors.”

According to Steinbach, members of the go!Miles frequent flyer program are also eligible to have their car washed.

“We welcome those with dirty cars as well.”

Peter Marshal, a promotions engineer for go!, said his team will roll out several other incentives in the coming months.

“Right now we’re developing a program that offers piggy-back rides between go! gates and baggage claim, and we’re trying to get slot machines on all planes,” Marshal said.

When contacted for comment by The Maui Onion, the neighborhood boy who normally mows your lawn flipped the bird and returned to playing Madden ’08.